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Audi says “Recession? What recession?” as it ups marketing budget

By Andrew on Tue, Feb 24, 2009

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Audi is certainly bucking trends lately.

With increased sales in the U.S. in a segment rocked by the state of the global economy and more name recognition over the last year than ever before, Audi is increasing it’s 2009 U.S.  marketing budget over 2008’s budget by a whopping 20%.  Part of the increased budget has already been seen my millions upon millions of people too.

100_dollar_bill

Audi’s first big initiative of the advertising blitzkrieg rolled out during the commercial breaks of the inauguration of Barak Obama as President of the U.S. on January 20th.  Less than 2 weeks, football fans watched as Jason Statham took the wheel of the new Audi A6 3.0T after trashing a BMW, Mercedes and Lexus - similar to the commercial Audi released during the 2008 Superbowl showing an R8 somehow leaving the decapitated nose of a Rolls Royce in a guy’s bed aluding to the Godfather, Part I.

2009 Superbowl Ad:
YouTube Preview Image

 

If those two events, one of which was historical, weren’t enough; Audi provided the 81st Academy Awards with an army of Q7 TDi’s to usher celebrities to the red carpet. Audi has also hit more traditional advertising outlets such as paper media like newspapers and magazines while also increasing it’s advertising on the web - in some cases having exclusive advertising rights for the major events listed above.

Will the additional marketing allow Audi to continue it’s growth in the U.S. market in 2009? Maybe, it’s yet to be determined, but given the up’s and down’s of the car market right now, anything is possible.

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  1. BMW Fan Blog » Blog Archive » Audi wants fans to respond to BMW’s famous billboard Says:
    April 17th, 2009 at 2:25 pm

    [...] has been poking at BMW for months now, starting with the Meet the Beckers video series and then the Superbowl Ad. You can’t win it all Audi and that chess game ended two days [...]

  2. Audi wants fans to respond to BMW’s famous billboard | Elite Imports Says:
    April 17th, 2009 at 3:12 pm

    [...] So, Audi, instead of letting this one go, they decided to ask their fans for help and created a Facebook page where users can submit their own version of the billboard. Sometimes it’s OKAY to let things ago, especially since Audi has been poking at BMW for months now, starting with the Meet the Beckers video series and then the Superbowl Ad. [...]

  3. Money in The Air » Audi wants fans to respond to BMW’s famous billboard Says:
    April 18th, 2009 at 4:03 pm

    [...] So, Audi, instead of letting this one go, they decided to ask their fans for help and created a Facebook page where users can submit their own version of the billboard. Sometimes it’s OKAY to let things ago, especially since Audi has been poking at BMW for months now, starting with the Meet the Beckers video series and then the Superbowl Ad. [...]

  4. Audi wants fans to respond to BMW’s famous billboard | Moto Auto Cars Says:
    April 20th, 2009 at 10:12 am

    [...] So, Audi, instead of letting this one go, they decided to ask their fans for help and created a Facebook page where users can submit their own version of the billboard. Sometimes it’s OKAY to let things ago, especially since Audi has been poking at BMW for months now, starting with the Meet the Beckers video series and then the Superbowl Ad. [...]

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